A group of Colorado Christian University (CCU) students and faculty recently returned from a weeklong visit to mainland China. The trip -- a regular component of the university's "Leading in Intercultural Business Environments" course -- was designed to provide participants with firsthand observation of global marketing dynamics.
The course is part of CCU's Master of Business Administration (MBA) program and addresses the challenges of marketing in the growing international business climate. Central to the class is the travel component to one or more foreign countries where students can experience market dynamics that include language and market entry barriers, religious and political practices, and technological challenges. For many MBA students, the global-scale industry perspective gained makes these trips the highlight of their graduate school experience.
CCU's 2006 tour traveled to the cities of Beijing and Xi'an to visit global technology giants Oracle and Advanced Micro Devices (AMD). Local company visits included the largest beverage can manufacturer in China as well as one of the Asian region's major property developers. Students also went to retail establishments to analyze how products are marketed and sold to local Chinese consumers.
"If our graduates are going to have a far reach in their professions and for Christ, then they must support their studies with experiences among other nations," stated CCU President Bill Armstrong. "These trips will be an invaluable resource throughout their careers and lives."
This year's tour also featured an unforgettable lesson on Chinese history and culture. The group from CCU hiked along the Great Wall and toured the Terracotta Army archeological remains. They visited Taoist temples, the Great Mosque of Xi'an -- a traditional worship site for Chinese Muslims, Tiananmen Square, and the Forbidden City -- the imperial palace of the Ming and Qing Dynasties.Learn more
about the Master of Business Administration program at CCU.