Marketing

"The aim of marketing is to know and understand the customer so well [that] the product or service fits him and sells itself."

Peter F. Drucker, writer and management consultant (1909-2005)

Why Marketing?

Marketing is essential to any product or service-providing organization. The Marketing minor for Business Administration and Accounting majors provides you with an in-depth understanding of marketing principles, advertising and persuasion, consumer behavior, and e-commerce. You'll learn how to study human behavior and how to discover the needs and preferences of consumers, using this information to market a product or service effectively.

Marketing in the Christian University

In a world that bombards individuals with secular marketing messages, Christian marketers who are propelled by skill and ethics are in high demand. The School of Business and Leadership trains you to effectively market products and services while maintaining Christian principles. Faculty, many of whom have had decades of experience in corporate business, integrate faith and learning to train you on how to market successfully and ethically.

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Debbie Deaville
Class of 2007
Business Administration

Learned at CCU:
I learned that having solid Christian friends within a Christian environment is the greatest thing that you can take from college. Knowing that I have good people that love the Lord as ...
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View Course Catalog

Interesting Marketing classes I might take:

  • Advertising Management
  • Sales and Service Relationships
  • Special Topics: Brand Management

What can I do with a minor in Marketing?

  • Market Research Analysis
  • Commerce Specialist
  • Agents and Business Management

*Please Note: The Minor in this program is ONLY available to Accounting or Business Administration majors.