Benefits of LinkedIn, Up and Out Webinar Review

Benefits of LinkedInIf you missed CCU’s webinar, “LinkedIn, Up & Out,” presented by Clayton Smith of Alumni Relations back in March 2012, you can view the Webinar online and read a PDF of the presentation. For a short summary of what you missed, please read on to learn some worthwhile information about the power and benefits of LinkedIn and how you can use it to maximize your marketability in the workforce. It’s never too early to start thinking about finding employment, and LinkedIn has quickly become a much-used tool by employers to find quality employees to fill positions in various businesses and industries.

According to reports, 80% of companies are using LinkedIn as a primary tool to find employees.  Many employers are even focusing more on LinkedIn profiles than resumes, so it’s important to make the most of your LinkedIn profile and use it wisely and professionally. Unlike Facebook, Twitter and the like, LinkedIn is not a social network to keep in touch with friends and post pictures of your new puppy. It’s a professional site that creates a network of like-minded professionals interested in finding work, advancing in their field or starting over in an entirely new career.

Here are some suggestions to maximize your use of LinkedIn:

  • Highlight your skill set
  • Include detailed information about projects and work experience
  • Answer potential interview questions
  • Think of LinkedIn as your electronic resume (but LinkedIn conveys much more information than a single-page resume)

Why Use LinkedIn?

  • LinkedIn targets contacts in your industry
  • One contact in LinkedIn opens up thousands of other contacts
  • Allows you to investigate your contacts’ connections
  • Allows you to find the perfect job description to use as a guideline
  • Allows you to research companies you like and check out their LinkedIn profiles

What Employers Look for in LinkedIn Profiles

  • Professional presentations
  • Detailed information specific to job needs
  • Profile activity, such as updates, recommendations, etc.
  • Connectivity in the industry
  • Checklist of job requirements

What NOT to do on LinkedIn

  • Don’t make any spelling or grammar mistakes
  • Poor organization is a turn off to employers
  • Be succinct but provide a sufficient number of details about your work experience
  • Pay careful attention to sentence structure
  • Don’t be arrogant–list your skills, don’t brag about how wonderful you are everything you do

Random LinkedIn Suggestions

  • Don’t use LinkedIn as your personal journal
  • Don’t use LinkedIn as a political platform
  • Remember that it’s not a social network, it’s a professional network
  • Avoid any negative comments about previous employment experience
  • Avoid controversial contacts
  • Choose a professional profile picture
  • Choose a professional email address

Benefits of LinkedIn

  • Provides an outlet to fill in gaps left by resumes
  • Creativity is encouraged
  • It’s an easy way to keep your resume updated
  • Great word-of-mouth tool
  • Limits job ad searching
  • Makes your professional information easily accessible by employers

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