In our business class we were asked to find an article that showed unethical business practices. The article that I chose to use for this is a article about Dannon yogurt.
“Dannon’s popular Activia brand yogurt lured consumers into paying more for its purported nutritional benefits — when it was actually pretty much the same as every other kind of yogurt.Falsely touting the “clinically” and “scientifically” proven nutritional benefits of the product, Dannon even got a famous spokesperson, Jamie Lee Curtis, for the supposed digestion-regulator. But after a while, some customers didn’t buy it.A class action settlement last year forced Dannon to pay up to $45 million in damages to the consumers that filed the lawsuit and others who said they’d been bamboozled. The company also had to limit its health claims on its products strictly to factual ones”.
Source: ABC News
This article shows how easily we can be deceived about a product. This product just claimed to be healthy. There was never any proof that this yogurt was any different than the other yogurts that are on the market. We were lied to as a consumer. The Dannon yogurt company had to pay a heavy fine. Was the fine a real penalty? How much profit did this company make from telling us this lie? Where does the companies responsibly end and the consumers begin?