Truth in Advertising

Is there a way to have truth in advertising when the purpose is to sell a product no matter what? Would it not be amazing if there was an ad in the advertising world that was 100% true and would hold up to all scrutiny? It has been my experience that in an advertisement if the product looks or sounds too good to be true, it usually is.

There is a website that has a very blatant example of false advertising, the link to this website is. http://thecrossfat.blogspot.com/2012_01_01_archive.html. On this site there are seven particular ads for fast food that show the many ways that advertisement have tried to trick people into believing that they will be able to have something better than what they are really going to consume. To be in the pursuit of ethical behavior, I have always believed that telling a falsehood, lying, and false representation is a terrible thing. There are many ways that this can hurt a person that is on the search for a good product. The companies are trying to sell the products and they do a very good job at it, however. Consumers are not entirely happy with the products that they receive many times.

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  1. Sam Lawrence says:

    Those fast food advertisements are quite different from the real hamburgers despite the fact that the real burgers were photographed at an ideal angle with fluffed cheese. Could it be the case that companies would sell more over time if advertisements were completely true, as you described above? There is a chance that customers would be very loyal to establishments that focused on such honesty. The actual burgers do not look particularly appetizing (for example, most of the meat cannot be seen between the hamburger bun), so it makes sense that advertisers modified the images.

    I definitely agree that customers are not fully satisfied in many purchases due to their expectancy of unrealistic advertised products. What could the benefit of such advertising be? It may attract customers, but it is unlikely to keep them.

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