Social Issues within a Company
Taking a stand on social issues within a company has implications for the not only the company but also financially for the causes they support. According to the article, “Should Companies Take a Stand on Social Issues?” the author, Ladan Nikravan discussed the positives and negatives of a company expressing their opinions for or against a current social issue. There were several examples from Presidential support of Mitt Romney, gay marriage, traditional marriage to Christian companies printing scriptures on their product.
Until 2010, there was a federal law that prohibited companies from using corporate money to endorse political candidates and it included their employees supporting specific politicians (Nikravan, 2013). Now, companies are becoming more expressive of their views on issues and saying those opinion correlate with the company mission or vision statement. There are a few examples of companies that have joined the social issues agenda and some have been beneficial for their company as others have negative consequences for the company.
Now that a company has the freedom to take a stance on controversial social issues and political candidates, how does this affect the company and its employees? As the CEO of Buyology Inc said that as a company they are trying to have an entire organization of people have a common goal. By taking a stand on a controversial issue, it brings awareness to their own beliefs and how their values and goals fit toward the goal they are working toward (Nikravan, 2013). This stance on social issues has been impactful on different companies. In the example of Nordstrom and their support of gay marriage didn’t have a lot of hostility in the social media or in the market. The president of Nordstrom said that their support of gay marriage is consistent with their longtime philosophy of inclusivity and equality for their customers and employees (Nikravan, 2013). This wasn’t the same situation with Chick-fil-A when they expressed their support of families but it was the biblical definition of marriage. Their marketing director, Hayes Roth, said that the company may have crossed the line and have irreparable damage in relationships. That it’s okay to have a view on something controversial as long as it favors inclusion (Nikravan, 2013).
The CEO of Kaleidoscope, Doug Harris, summarizes the position clearly for organizations and this new freedom. The company isn’t asking you to accept it but they want to communicate their position. This is their opinion as a company and it mirrors the values of the company and then you can decide for yourself if it aligns with your values.
Nikravan, L. (2013, February 20). Talent Management . Retrieved from http://talentmgt.com/articles/print/should-companies-take-a-stand=on-social-issues