Marketing, Advertising, and Ethics

  Marketing communications are a means by which firms attempt to inform, persuade, and remind consumers about the products and brands they sell (Kotler & Keller, 2012, p. 4980). An example of marketing communication is advertising. Advertising is one of the best tools to market a company’s products and services. Some companies have their own … Continued

Focus on Behavior

Aubrey Daniels wrote an article called Managing to Results Isn’t Enough; Focus on Behavior (2014), which explains the importance of behavior in the workplace. All too often, leaders try to manage results instead of focusing on the behaviors of their employees who give them results (Daniels, 2014). Daniels makes it clear that only managing results … Continued

How Do You Define a Spiritual Leader?

I would define a spiritual leader by his or her humility. I say this because humility is one of the greater, if not the greatest traits a leader can possess. A spiritual leader is someone who knows that they cannot rely on their power to lead and accomplish their goals; they need to call on … Continued

The State of Women-Owned Businesses

As recent as last week I was part of a new initiative within the Small Business Administration for what is being called ScaleUp American.  This new program is to provide training, access to lenders and funding. workshops, etc. to assist entrepreneurs that make $150k-$500k a year.  One of the awards was set-aside for firms the … Continued

Second Chances

Are performance standards including conduct and behavior the same for all employees within an organization? Recently the NFL has been under the public spotlight and scrutiny related to domestic violence and child abuse. While these recent events surrounding Ray Rice and Adrian Peterson have left to suspensions and possible lifetime bans many in the past … Continued