Companies Creating Their Own Opportunities

As our country goes further and further into debt, so do American workers. A large piece of most American debt, especially for those under 35 years of age, is school loans. On top of that, most people within that age group do not land jobs that can pay down their debt from school more quickly. … Continued

Executive Presence

Looking and behaving like a leader is more difficult than it seems.  Valerie Grillo teaches that radiating executive presence is the key for those seeking leadership roles (2014).  To do this, one must master three aspects.  These are gravitas (behavior), effective communication, and personal appearance.  In order to display leadership quality behavior, aspiring leaders should … Continued

The problem with a “colorblind” approach

In reading the article Being colorblind is a nice theory by Kellye Whitney, I was reminded of the All-Inclusive Multiculturalism (AIM) approach presented in Leading Organizations by Gill Hickman. As Whitney (2014) uses the cohort of a “Millennials” article sent out to her, she points out that even the new generation deals with racism and … Continued

Marketing, Advertising, and Ethics

  Marketing communications are a means by which firms attempt to inform, persuade, and remind consumers about the products and brands they sell (Kotler & Keller, 2012, p. 4980). An example of marketing communication is advertising. Advertising is one of the best tools to market a company’s products and services. Some companies have their own … Continued

Focus on Behavior

Aubrey Daniels wrote an article called Managing to Results Isn’t Enough; Focus on Behavior (2014), which explains the importance of behavior in the workplace. All too often, leaders try to manage results instead of focusing on the behaviors of their employees who give them results (Daniels, 2014). Daniels makes it clear that only managing results … Continued