ACADEMIC CATALOG >>
2007-2008
Attention: This catalog is for archival purposes only. Please see www.ccu.edu/catalog for current information.
MKT (Marketing)
MKT 202 Principles of Marketing (3)
Strategic planning
of a marketing mix (product, price, promotion, and distribution)
within the context of the external business environment, including
target market analysis. Also, impact of technology and globalization
on the field of marketing. Prerequisite: BUS 101. [For Adult students this course is listed as MKT 202A and there are no prerequisites.]
MKT 309 Professional Selling (3)
Prospecting and
qualifying; planning the sales presentation and closing the
sale; legal, ethical, and social responsibilities; and sales
support and managing the sales force. Prerequisite: MKT 202.
MKT 310 Consumer Behavior (3)
Cultural, social, personal,
and psychological factors influencing buyer behavior; buying-decision
processes and stages; and learning theory integrated with
consumer beliefs and attitudes. Prerequisite: MKT 202.
MKT 312 Marketing Research (3)
Assessing information
needs, developing and distributing information. Includes primary
and secondary data collection, statistical analyses, and interpretation;
ethical issues. Prerequisite: MKT 202. Recommended: MKT 310.
MKT 314 Advertising Management (3)
Developing an
advertising campaign from target market analysis and creative
strategy, production, and media planning. Also, legal and
ethical aspects of advertising. Prerequisite: MKT 202.
MKT 350 Internship (1-3)
Supervised experience in
a professional setting. Pass/Fail; may be repeated for credit.
MKT 390 Directed Study (1-3)
Guided independent investigation
of a topic selected in consultation with the major or minor
advisor. See Academic Policies for guidelines. Graded; may
be repeated for credit.
MKT 450 Internship (1-3)
Supervised experience in
a professional setting. Pass/Fail; may be repeated for credit.
MKT 490 Directed Study (1-3)
Guided independent investigation
of a topic selected in consultation with the major or minor
advisor. See Academic Policies for guidelines. Graded; may
be repeated for credit.
MKT 497 Special Topics (1-3)
Guided group investigation
and discussion of a selected topic. Graded; may be repeated
for credit.
MKT 498 Teaching Assistantship (1)
Supervised and
limited preparation and delivery of lectures, tutoring of
students, laboratory preparation, and assisting in the preparation
and grading of examinations. Pass/Fail; may be repeated for
credit.
MKT 510 Marketing Strategy (3)
This course may take a variety of forms. Topics of special
interest to students may be addressed in sessions offered
as "Contemporary Business Issues" seminars. Alternatively,
with special permission, a student may: 1) elect to participate
in a guided graduate study (via one of the graduate programs
at CCU; 2) pursue a specific field of inquiry through enrollment
in a course at another accredited university with transfer
of the credit earned.
