• A group of marketing and sales students learn a lesson on the fundamental marketing principles.
    The Marketing and Sales program at CCU equips students with fundamental marketing principles – and incorporates a biblical worldview into each subject area.

    Marketing and Sales (B.S.)

    Marketing and sales professionals are vital to numerous industries and businesses across the U.S. and the world. The Bachelor of Science in Marketing and Sales will introduce you to principles like advertising, branding, market research, and social media, and how these and other components influence consumer behaviors.

    Marketing classes at CCU are designed to develop marketing skills including creating advertising campaigns, analyzing consumer behavior, and conducting marketing research studies. In all Marketing classes, an emphasis is placed on involving students with real-world problems that will advance their ability to make ethical business decisions from a Christian worldview.

    Degree Quick Facts

    • 120 credit hours (30 in major, 9 in foundation core, 42 in general education, 39 in electives)
    • Program fundamentals align with the American Marketing Association
    • One graduate-level course can be applied to an MBA degree at CCU
    • Accredited by the Higher Learning Commission.
    Class Format:

    Classes are typically completed in 5-week blocks.


    See Tuition and Fees for details.

    View Course Catalog
    Download Program Brochure
  • Marketing and Sales Degree Program Benefits

    • The bachelor's in Marketing and Sales program is designed for adult students who are busy with work and family commitments.
    • Classes are available both online and at our Regional Centers.
    • Small class sizes encourage individualized learning and networking.
    • Students have direct access to professors who are also professionals in the field and have years of marketing and sales experience.

    Career Opportunities in Marketing and Sales

    The Marketing and Sales bachelor's degree helps prepare students for obtainable careers with a marketing and sales degree in a variety of platforms, from major organizations to small ventures, and is applicable to virtually any industry. Job opportunities in marketing and sales can include:

    • Marketing Manager
    • Advertising and Promotions Manager
    • Market Research Analyst
    • Sales Manager

    Obtaining a bachelor's degree can also prepare graduates for advanced degrees which can help with career advancement. At CCU, graduates with a B.S. in Marketing and Sales may transfer one graduate-level course into our MBA program.

    If you're interested in marketing careers and would like to learn more about CCU's marketing degree programs, fill out the Request Info form on this page.

  • Apply to CCU
    Request Info
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