Excelling in the Job Search for a Marketing Position

marketers typing

Feb 15, 2019

If you want to know how to get a job in marketing, you’ll need to know more than how to interview.

Do you have a degree and/or experience in marketing? Are you considering looking for a job in the field? Searching for a job in a field you love can be a long process. Here are seven tips to help you put your best foot forward on the job hunt…and get that foot in the door to the job of your dreams!

Research

Research the company and their competition. This will help you in all of your interviews. Put that browser to use and discover more about the company’s history, goals, target market, and be able to speak to the skillset most valuable to them. Not only will you have great talking points, but your interviewer is sure to take note of your preparation and investment in their business.

Present yourself

Present yourself as your own product. You are the solution to a problem. When a company is hiring they have a need and a problem to be solved. Position yourself as the solution.

Tailor your resume.

Custom tailor each resume to each company and position for which you are applying. Review the job description and then compare it to your resume. Does your resume contain similar keywords to the job description? Highlight the specific skills you have that the employer needs and use similar language. Don’t forget to make sure your resume looks professional, many universities have writing centers that can lend you a hand in editing your resume, even as an alum.

Portfolio

Keep a portfolio of relevant projects and assignments that you have done. This will allow the employer to see your work firsthand and Spark conversation on how you practically applied your education.

Internships

Internships are a great way to gain real world experience while learning from industry professionals. Apply for internships and positions with companies that truly interest you. Internships will give you a better idea of what you do and do not like. They are also critical resume builders.

Letter of recommendations

Recommendations are the “cherry on top” when you are applying for a position. Recommendations tell the future employer that they can trust you as a candidate, it also gives the employer insight into your character, work ethic, and experience from a superior’s perspective.  Consider getting recommendations from professors or previous employers.

Stay up to date with trends and skills

The marketing industry constantly changes, especially in the digital age. Keep up to date with trends and skills needed to achieve various marketing positions. Subscribe to marketing publications and add your favorite companies to your social feed. Use tools like YouTube to learn skills in Photoshop, to understand SEO, and discover how to best leverage paid social campaigns. Teach yourself marketing skills, Photoshop, SEO, and Paid Social. And, lastly, never underestimate the power of networking. Attend a marketing conference – select interesting sessions and make meaningful connections with others in the field.

 

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