Excelling in the Job Search for a Marketing Position
If you want to know how to get a job in marketing, you'll need to know more than how to interview.
Do you have a degree and/or experience in marketing? Are you considering looking for a job in the field? Searching for a job in a field you love can be a long process.
Seven Job Hunting Tips for a Career in Marketing
Learn how to put your best foot forward on the job hunt — and get that foot in the door to the job of your dreams!
Research
Research the company and its competition. This will help you in all of your interviews. Put that browser to use and discover more about the company's history, goals, and target markets, and be able to speak to the skill set most valuable to them. Not only will you have great talking points, but your interviewer is sure to take note of your preparation and investment in their business.
Present yourself
Present yourself as your own product. You are the solution to a problem. When a company is hiring they have a need and a problem to be solved. Position yourself as the solution.
Tailor your resume
Custom tailor each resume to each company and position for which you are applying. Review the job description and then compare it to your resume. Does your resume contain similar keywords to the job description? Highlight the specific skills you have that the employer needs and use similar language. Don't forget to make sure your resume looks professional, many universities have writing centers that can lend you a hand in editing your resume, even as an alum.
Portfolio
Keep a portfolio of relevant projects and assignments that you have done. This will allow the employer to see your work firsthand and Spark conversation on how you practically applied your education.
Internships
Internships are a great way to gain real-world experience while learning from industry professionals. Apply for internships and positions with companies that truly interest you. Internships will give you a better idea of what you do and do not like. They are also critical resume builders.
Letters of recommendation
Recommendations are the "cherry on top" when you are applying for a position. Recommendations tell the future employer that they can trust you as a candidate, it also gives the employer insight into your character, work ethic, and experience from a superior's perspective. Consider getting recommendations from professors or previous employers.
Stay up to date with trends and skills
The marketing industry constantly changes, especially in the digital age. Keep up to date with trends and skills needed to achieve various marketing positions. Subscribe to marketing publications and add your favorite companies to your social feed. Use tools like YouTube to learn skills in Photoshop, understand SEO and discover how to best leverage paid social campaigns. Teach yourself marketing skills, Photoshop, SEO, and Paid Social. And, lastly, never underestimate the power of networking. Attend a marketing conference — select interesting sessions and make meaningful connections with others in the field.
Colorado Christian University does not guarantee any job placement as a result of earning this or any other degrees offered by the university.