Students in CCU's general MBA program have the opportunity to experience global marketing dynamics firsthand by taking the three-credit travel course called Leading in Intercultural Business Environments (LED 515). This course addresses the challenges of marketing in an increasingly global business climate. Central to this course is a trip to one or more countries where students experience market dynamics like language and market entry barriers, religious and political practices, and technological challenges in a dynamic environment. Previous trips have included destinations to places like China, Germany, South Africa, New Zealand and Taiwan.
During the trip, students spend time interacting with professionals in various corporate and university environments. Class discussions cover issues regarding the effects of governments and economies, international marketing and entrepreneurship, business protocol, global networking, and ethnocentric vs. geocentric corporations. Students are required to complete some advance preparation and post-travel assignments for successful completion of the course. For many MBA students the international trip is a highlight of their graduate school experience.