Colorado Christian University

News: CCU Students Cover Superbowl

CCU Strategic Communication Students Cover Super Bowl LIV in Miami

Colorado Christian University deployed a team of four strategic communication and digital media students to Super Bowl LIV in Miami, joining the Faith and Family Sports Programming Network (fspn.net) to cover Super Bowl Experience and Media Week ahead of the contest between the Kansas City Chiefs and the San Francisco 49ers. Super Bowl Experience and Media Week include pro football's interactive theme park offering participatory games, youth football clinics, and autograph and media sessions with NFL players and coaches.

More than 5,000 media outlets covered Super Bowl LIV, yet FSPN is one of the few networks that interact with players concerning their faith and how it impacts the players both on and off the field. FSPN and CCU were invited by the NFL to video interview players, coaches, and other Super Bowl media personalities during the week.

"This was a tremendous opportunity for our strategic communication students to test out and apply what they have learned in class," said Jess Stainbrook, chief entertainment officer for FSPN and lecturer in visual storytelling and digital media production in CCU's School of Humanities and Social Sciences. "We were very excited to have the opportunity to expose our students to this type of interaction in the media industry. It completely changes their perspective and shows them how to use media as a tool for evangelism," Stainbrook said.

Colorado Christian University's Strategic Communication major is designed for students who wish to communicate effectively in a new digital age and impact the world with grace and truth. Strategic communication graduates are prepared to work in fields ranging from marketing to corporate or nonprofit communications to digital storytelling, as well as to pursue advanced degrees. The major is on the leading edge of the changes occurring in the communication industry. Students are equipped with the professional skills needed for vocations including public relations, strategic communication, marketing, and digital media.

"We're thrilled that our students were able to collaborate with FSPN on the ground at Super Bowl LIV," said Dr. Ryan Hartwig, dean of and professor in the School of Humanities and Social Sciences. "Though only a few of our students were able to do digital media work at the Super Bowl, this demonstrates the experiential learning opportunities that are a core element of our strategic communication and digital media programs."

Learn more about CCU's Strategic Communication program and watch a highlight reel of the CCU students' coverage of Super Bowl LIV.