Marketing and Sales Bachelor's Degree, B.S.
Marketing and sales professionals are vital to numerous industries and businesses across the U.S. and the world. The Bachelor of Science in Marketing and Sales will equip you with skills in both marketing and sales, providing you with vital skills necessary to grow companies.
Program Focus
Advertising, branding, market research, and social media
The Marketing classes at CCU are designed to develop marketing skills, including creating advertising campaigns, analyzing consumer behavior, and conducting marketing research studies.
Fundamentals within this marketing degree program mirror the American Marketing Association body of knowledge, but they also incorporate a biblical worldview and scriptural principles into each subject area. In all marketing classes, an emphasis is placed on involving you with real-world problems that will advance your ability to make ethical business decisions from a Christian worldview.
- 120 credit hours (30 in major, 9 in foundation core, 42 in general education, 39 in electives)
- Program fundamentals align with the American Marketing Association
- Classes are typically completed in 5-week blocks
- One graduate-level course can be applied to an MBA degree at CCU
- Accredited by the Higher Learning Commission
- Associate Degrees: Marketing and Sales, A.S.
- Bachelor's Degrees: Business Administration, B.S.; Communication Studies, B.A.
- Master’s Degrees: MBA; Organizational Leadership, MOL
- Certificates: Marketing and Sales Certificate
- Minors: Accounting Minor; Biblical Studies Minor; Business Management Minor; Christian Leadership Minor; Communication Studies Minor; Marketing and Sales Minor; Psychology Minor
Marketing and Sales degree program benefits
- The bachelor's in Marketing and Sales program is designed for adult students who are busy with work and family commitments.
- Classes are available both online and at our Regional Centers.
- Small class sizes encourage individualized learning and networking.
- Students have direct access to professors who are also professionals in the field and have years of marketing and sales experience.
Jobs with a Marketing and Sales degree
The Marketing and Sales bachelor's degree will help prepare you for obtainable careers with a marketing and sales degree in a variety of platforms, from major organizations to small ventures, and is applicable to virtually any industry. Job opportunities in marketing and sales can include:
- Marketing Manager
- Advertising and Promotions Manager
- Market Research Analyst
- Sales Manager
Obtaining a bachelor's degree can also prepare you for advanced degrees, which can help with career advancement. At CCU, graduates with a B.S. in Marketing and Sales may transfer one graduate-level course into our MBA program.
If you're interested in marketing careers and would like to learn more about CCU's marketing degree programs, fill out the Request Info form on this page.