Bachelor of Science in Business Analytics (B.S.)
Program Options: Major and Minor
You're growing up in a world powered by data, and the people who know how to use it are the ones shaping the future. Every click, swipe, and decision creates information, and businesses need smart problem-solvers like you to turn that data into answers, ideas, and real impact.
In the Bachelor of Science in Business Analytics program, you'll learn how to take raw data and transform it into insights that drive big decisions. You'll build skills in analyzing and interpreting data while learning how it's actually used in the real world, whether that's improving a marketing campaign, predicting trends in finance, streamlining operations, or helping leaders make smarter choices. You'll work with powerful tools and techniques, including predictive analytics, data visualization, and even artificial intelligence, to solve meaningful problems.
This program combines business, technology, and critical thinking, so you're not just learning what the data says; you're learning why it matters. When you graduate, you'll be ready for exciting, in-demand careers such as data analyst, business intelligence specialist, or analytics consultant across industries including tech, healthcare, finance, and retail.
If you like solving puzzles, asking "why," and using technology to make a difference, this is your chance to turn curiosity into a career and step into a future where your skills are in demand from day one.
Business Analytics at CCU
Offered through the School of Business and Leadership, the Business Analytics program prepares you to help organizations make data-driven decisions by transforming complex information into clear, actionable insights. The program emphasizes hands-on learning through labs and projects with real-world applications, while also providing a strong foundation in core business areas. You'll gain both the analytical and business skills needed to interpret data effectively and present findings in visually appealing ways that support strategic decision-making.
The Bachelor of Science in Business Analytics requires completion of 120 credit hours, including General Education (48 credits), Business Core (34 credits), Business Analytics Major Requirements (24 credits), and General Electives (14 credits).
What can you do with a degree in Business Analytics?
- Data Analyst
- Business Intelligence Specialist
- Analytics Consultant
- Financial Analyst
- Supply Chain Analyst
- Data Scientist
- Market Research Analyst
- Management Analyst
Interesting Classes You Might Take
- Python Programming
- AI for Business Scenarios
- Database Fundamentals
- Data Warehousing and Business Intelligence
- Advanced Business Analytics Tools and Techniques
- Business Analytics Capstone
Course Catalog
About the School of Business and Leadership
The School of Business and Leadership follows a practitioner-professor model; every professor has been successful in business, with many of them still owning and running their businesses part-time as they teach. Close connection to the workplace ensures they stay relevant and incorporate the latest business wisdom and trends, as well as understand what employers are seeking. Employers are our customers, while students are our clients whom we are preparing for success.
Our professors have accumulated decades of business experience and academic credentials, working in law firms, Fortune 500 companies, high-tech companies, small firms, and entrepreneurship endeavors. Some accomplishments include running communications for the Olympics in Beijing, amassing a real estate empire, building their own financial management company that invests more than $30 million, and one professor who has started more than 10 new businesses. Our professors have connections that can provide networking opportunities to help you get the most out of your experience at CCU.
FAQs: Business Analytics Program
What is a business analytics major?
A business analytics major prepares you to transform data into actionable insights that drive strategic decision-making. You will learn to analyze data using predictive analytics, data visualization, and machine learning to solve business problems in finance, marketing, operations, and supply chain management.
This program combines business administration foundations with technical skills in data mining and statistical models, giving you an in-depth understanding of how to interpret data and communicate findings to business leaders. At CCU, you will also explore how faith informs ethical data-driven decision-making.
What jobs can I get with a business analytics degree?
A business analytics degree opens doors to high-demand careers across multiple industries. Graduates pursue roles such as data analyst, business intelligence specialist, analytics consultant, financial analyst, supply chain analyst, and data scientist.
You will find opportunities in healthcare, technology, finance, retail, and marketing organizations that rely on data-driven insights to improve operations and customer engagement. CCU prepares you with real datasets and hands-on projects, so you graduate ready to make an immediate impact in your chosen field.
Is business analytics a high-paying career?
Yes, business analytics ranks among the higher-paying paths for business graduates. Data scientists and analytics professionals often command competitive salaries.
Market research analysts, management analysts, and business intelligence specialists all report strong earning potential. Your combination of technical skills in data analysis and machine learning with business knowledge makes you especially valuable to employers seeking data-driven insights.
What skills do you need for business analytics?
Success in business analytics requires a blend of technical skills and communication skills. You will develop proficiency in data visualization, predictive modeling, and data mining to analyze large datasets and identify opportunities. Statistical models and machine learning techniques help you uncover patterns in historical data.
Equally important is the ability to communicate complex findings clearly to business leaders. At CCU, courses emphasize both analytical and interpersonal skills, ensuring you can interpret data and translate insights into recommendations that drive business decisions.
How fast is the job market growing for business analytics?
The job market for business analytics professionals is growing significantly faster than average. Market research analyst roles are projected to grow approximately 7 percent from 2024 to 2034, while management analyst positions are expected to grow around 9 percent over the next decade (Bureau of Labor Statistics).
This demand reflects how organizations across industries now rely on analytics to guide strategic decision-making and gain competitive advantages.
What makes CCU's business analytics program different?
CCU's business analytics program integrates a rigorous curriculum with a Christ-centered approach to education. You will gain access to hands-on learning using real datasets while building close connections with faculty who invest in your growth.
The program emphasizes ethical data practices and explores how analytics professionals can serve organizations with integrity. Small class sizes mean you receive personalized attention as you develop skills in predictive analytics, data visualization, and machine learning—preparing you to lead data-driven initiatives aligned with your career goals and values.
Which degree is best for business analytics?
A Bachelor of Science in Business Analytics provides the strongest foundation for this field. This degree combines computer science principles, statistical analysis, and business knowledge into a comprehensive program preparing you for analytics roles immediately after graduation.
While some professionals enter through degrees in data science, finance, or business administration, a dedicated business analytics degree develops the specialized skills employers seek. CCU's program covers big data, artificial intelligence, and data systems while grounding your education in faith-based principles—equipping you for roles across technology, healthcare, retail, and finance.