Colorado Christian University
Minor Degree in Marketing
CCU students working on a group project.

Minor Degree in Marketing

Undergraduate Minor in Marketing

Offered for School of Business and Leadership Majors Only

Marketing is essential to any product or service-providing organization. The Marketing minor for Business Administration and Accounting majors provides you with an in-depth understanding of marketing principles, advertising and persuasion, consumer behavior, and e-commerce. You'll learn how to study human behavior and how to discover the needs and preferences of consumers, using this information to market a product or service effectively.

Course Catalog

Marketing at CCU

In a world that bombards individuals with secular marketing messages, Christian marketers who are propelled by skill and ethics are in high demand. The School of Business and Leadership trains you to effectively market products and services while maintaining Christian principles. Faculty, many of whom have had decades of experience in corporate business, integrate faith and learning to train you on how to market successfully and ethically.

What can you do with a minor in marketing?

  • Sales
  • Market research
  • Marketing Coordinator/Manager/Director
  • Commerce specialist
  • Business management

A minor offers a concentrated area of coursework to supplement your major field of study. It is designed to enhance the range of topics and knowledge for a well-rounded student. It can provide exposure to important concepts that help students prepare for a fast-paced workplace.

The aim of marketing is to know and understand the customer so well [that] the product or service fits him and sells itself.
 – Peter F. Drucker, writer and management consultant (1909–2005)
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