Marketing Major | Colorado Christian University

Major in Marketing

CCU students working on a group project. — Major in Marketing

Bachelor of Science in Marketing

Marketing is essential to any product or service-providing organization. The Marketing programs at CCU provides you with an in-depth understanding of marketing principles, advertising and persuasion, consumer behavior, and e-commerce. You'll learn how to study human behavior and how to discover the needs and preferences of consumers, using this information to market a product or service effectively. You will also learn to connect theory and practice with the modern-day realities of rapid advances in technology, social media, advertising, and strategic messaging. Students will learn apply theory to real business scenarios and marketing situations and develop 21st-century skills in this dynamic and ever-changing field.

Marketing at CCU

In a world that bombards individuals with secular marketing messages, Christian marketers who are propelled by skill and ethics are in high demand. The School of Business and Leadership trains you to effectively market products and services while maintaining Christian principles. Faculty, many of whom have had decades of experience in corporate business, integrate faith and learning to train you on how to market successfully and ethically.

What can you do with a degree in marketing?

Sales
Market research
Marketing Coordinator/Manager/Director
Commerce specialist
Business management

Interesting Classes You Might Take

Advertising Management
Marketing Strategy
Sales and Service Relationships

Course Catalog

Marketing Major

Marketing Minor

School of Business and Leadership

Meet the Faculty

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College of Undergraduate Studies

Interesting Classes You Might Take:

Advertising Management
Managerial and Corporate Communication
Marketing Research and Consumer Behavior

John Russo

Assistant Professor of Accounting

CCU trains their students to have an enduring commitment to the integration of exemplary academics, spiritual formation, and engagement with the world of business. CCU's unique approach to business education not only prepares students to make significant contributions in their chosen field, it also prepares them for the challenges and dilemmas they will face in the corporate world.

College of Undergraduate Studies - School of Business and Leadership

Kevin Miller

Executive in Residence, Distinguished Professor of Business and Leadership

God's leadership over the millennia is the primary standard by which all other leaders may be measured. Virtually every business and nonprofit circumstance can be vitally informed by God's wisdom.

College of Undergraduate Studies - School of Business and Leadership

Dr. Chuck King

Professor of Business, Law and Ethics; Dean Emeritus

What sets CCU apart from other universities is the emphasis on faith both in integration and in demonstration in the classroom; the higher standard of personal responsibility, integrity, and character; and the ability to share each person's faith openly in a classroom setting.

College of Undergraduate Studies - School of Business and Leadership

Thomas Scheffel

Affiliate Faculty - Law

The concept of integrating faith and learning acknowledges the importance of developing a moral compass based on Biblical virtues. That compass informs and impacts business decisions in the marketplace regardless of profit motive or personal advancement.

College of Undergraduate Studies - School of Business and Leadership

Ron Rex

Executive in Residence; Associate Professor of Management and Marketing

Most of today's business principles and leadership concepts are direct descendants of words of wisdom found in the Bible. In the secular world, many of the same principles are taught but the proper "footnotes" have been forgotten. Inside the classroom it is important to emphasize how the Bible is a good handbook, not only for how we live our personal lives, but also how we conduct our business careers and affairs.

College of Undergraduate Studies - School of Business and Leadership

Dr. Gary W. Ewen

Professor of Management and Leadership Studies

There is more to success than making money. It’s all about making a difference. To make a difference, you need the right perspective. In the School of Business and Leadership, all of our business classes integrate faith in Jesus Christ as paramount. Our goal is to act as a student's personal trainer in preparation to become a Christian business leader within their selected career and community.

College of Undergraduate Studies - School of Business and Leadership

Dr. Isaac Y. Chilima

Assistant Professor of Economics and Business

Dr. Isaac Chilima’s life purpose is to help people with the Word to develop a true and intimate relationship with God.

College of Undergraduate Studies - School of Business and Leadership

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