Marketing Degree | Colorado Christian University

Minor Degree in Marketing

CCU students working on a group project. — Minor Degree in Marketing

Undergraduate Minor in Marketing

Offered for School of Business and Leadership Majors Only

Marketing is essential to any product or service-providing organization. The Marketing minor for Business Administration and Accounting majors provides you with an in-depth understanding of marketing principles, advertising and persuasion, consumer behavior, and e-commerce. You'll learn how to study human behavior and how to discover the needs and preferences of consumers, using this information to market a product or service effectively.

Course Catalog

Marketing Minor

Marketing at CCU

In a world that bombards individuals with secular marketing messages, Christian marketers who are propelled by skill and ethics are in high demand. The School of Business and Leadership trains you to effectively market products and services while maintaining Christian principles. Faculty, many of whom have had decades of experience in corporate business, integrate faith and learning to train you on how to market successfully and ethically.

What can you do with a minor in marketing?

Sales
Market research
Marketing Coordinator/Manager/Director
Commerce specialist
Business management

A minor offers a concentrated area of coursework to supplement your major field of study. It is designed to enhance the range of topics and knowledge for a well-rounded student. It can provide exposure to important concepts that help students prepare for a fast-paced workplace.

School of Business and Leadership

Meet the Faculty

The aim of marketing is to know and understand the customer so well [that] the product or service fits him and sells itself.
– Peter F. Drucker, writer and management consultant (1909–2005)

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College of Undergraduate Studies

Interesting Classes You Might Take:

Advertising Management
Managerial and Corporate Communication
Marketing Research and Consumer Behavior

John Russo

Assistant Professor of Accounting

CCU trains their students to have an enduring commitment to the integration of exemplary academics, spiritual formation, and engagement with the world of business. CCU's unique approach to business education not only prepares students to make significant contributions in their chosen field, it also prepares them for the challenges and dilemmas they will face in the corporate world.

College of Undergraduate Studies - School of Business and Leadership

Kevin Miller

Executive in Residence, Distinguished Professor of Business and Leadership

God's leadership over the millennia is the primary standard by which all other leaders may be measured. Virtually every business and nonprofit circumstance can be vitally informed by God's wisdom.

College of Undergraduate Studies - School of Business and Leadership

Dr. Chuck King

Professor of Business, Law and Ethics; Dean Emeritus

What sets CCU apart from other universities is the emphasis on faith both in integration and in demonstration in the classroom; the higher standard of personal responsibility, integrity, and character; and the ability to share each person's faith openly in a classroom setting.

College of Undergraduate Studies - School of Business and Leadership

Thomas Scheffel

Affiliate Faculty - Law

The concept of integrating faith and learning acknowledges the importance of developing a moral compass based on Biblical virtues. That compass informs and impacts business decisions in the marketplace regardless of profit motive or personal advancement.

College of Undergraduate Studies - School of Business and Leadership

Ron Rex

Executive in Residence; Associate Professor of Management and Marketing

Most of today's business principles and leadership concepts are direct descendants of words of wisdom found in the Bible. In the secular world, many of the same principles are taught but the proper "footnotes" have been forgotten. Inside the classroom it is important to emphasize how the Bible is a good handbook, not only for how we live our personal lives, but also how we conduct our business careers and affairs.

College of Undergraduate Studies - School of Business and Leadership

Dr. Gary W. Ewen

Professor of Management and Leadership Studies

There is more to success than making money. It’s all about making a difference. To make a difference, you need the right perspective. In the School of Business and Leadership, all of our business classes integrate faith in Jesus Christ as paramount. Our goal is to act as a student's personal trainer in preparation to become a Christian business leader within their selected career and community.

College of Undergraduate Studies - School of Business and Leadership

Michael Saunders

Assistant Professor of Marketing

Michael Saunders always look for ways to integrate biblical learning in the classroom. He began an interesting activity for his students called Video Bible Action Quotes which is sent every four days or so. It is a short verse and encouraging thought for the day with an action step that they can work on during that day. He gets great feedback from it. Here is the link to get on the list: http://virtualmarketingprofessor.com/VBAQ-optin/

College of Undergraduate Studies - School of Business and Leadership

Dr. Isaac Y. Chilima

Assistant Professor of Economics and Business

Dr. Isaac Chilima’s life purpose is to help people with the Word to develop a true and intimate relationship with God.

College of Undergraduate Studies - School of Business and Leadership

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