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Bachelor of Science in Marketing (B.S.)

Program Options: Major, Minor, Dual Degree

Marketing is essential to any product or service-providing organization. The Marketing programs offered through CCU's School of Business and Leadership provides you with an in-depth understanding of marketing principles, advertising and persuasion, consumer behavior, and e-commerce. You'll learn how to study human behavior and how to discover the needs and preferences of consumers, using this information to market a product or service effectively.

You will also learn to connect theory and practice with the modern-day realities of rapid advances in technology, social media, advertising, and strategic messaging. Students will learn apply theory to real business scenarios and marketing situations and develop 21st-century skills in this dynamic and ever-changing field.


The dual degree option allows you to earn your Bachelor of Science in Marketing while completing some of the coursework toward CCU's Master of Business Administration (MBA) saving you time and money when you enroll in a graduate program. Learn more about CCU's dual degree programs.

Marketing at CCU

In a world that bombards individuals with secular marketing messages, Christian marketers who are propelled by skill and ethics are in high demand. The School of Business and Leadership trains you to effectively market products and services while maintaining Christian principles. Faculty, many of whom have had decades of experience in corporate business, integrate faith and learning to train you on how to market successfully and ethically.

What can you do with a degree in marketing?
  • Sales
  • Market research
  • Marketing Coordinator/Manager/Director
  • Commerce specialist
  • Business management
Interesting Classes You Might Take
  • Advertising Management
  • Marketing Strategy
  • Sales and Service Relationships

Course Catalog

About the School of Business and Leadership

The mission of the School of Business and Leadership is to prepare competent and ethical graduates. At CCU, "ethics" isn’t just the topic of the day, but is central to how we operate in business and in everyday life. We teach that ethics must rely upon an understanding of morality based upon Scripture and a Christian worldview, and that sets our business students apart.

The School of Business and Leadership offers a variety of academic programs ranging from Accounting and Economics to Leadership, Marketing, Management and Technology. Courses are taught CCU School of Business and Leadership faculty who have outstanding, competitive academic credentials and relevant practitioner experience.

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