Marketing Major

Bachelor of Science in Marketing

Marketing is essential to any product or service-providing organization. The Marketing programs at CCU provides you with an in-depth understanding of marketing principles, advertising and persuasion, consumer behavior, and e-commerce. You'll learn how to study human behavior and how to discover the needs and preferences of consumers, using this information to market a product or service effectively. You will also learn to connect theory and practice with the modern-day realities of rapid advances in technology, social media, advertising, and strategic messaging. Students will learn apply theory to real business scenarios and marketing situations and develop 21st-century skills in this dynamic and ever-changing field.

Marketing at CCU

In a world that bombards individuals with secular marketing messages, Christian marketers who are propelled by skill and ethics are in high demand. The School of Business and Leadership trains you to effectively market products and services while maintaining Christian principles. Faculty, many of whom have had decades of experience in corporate business, integrate faith and learning to train you on how to market successfully and ethically.

What can you do with a degree in marketing?
  • Sales
  • Market research
  • Marketing Coordinator/Manager/Director
  • Commerce specialist
  • Business management
Interesting Classes You Might Take
  • Advertising Management
  • Marketing Strategy
  • Sales and Service Relationships
  • Financial Aid + Scholarships

    In the 2020-21 academic year, 99% of traditional undergraduate students received some form of financial aid, with over $23 million distributed in scholarships and grants.

  • Meet Your EC

    All prospective traditional undergraduates are provided with an Enrollment Counselor (EC) who will help guide you through every step of the admission process.