Bachelor of Arts in Music: Music Media and Marketing Emphasis (B.A.)
Combine your passion for music with industry expertise to help get your music into the marketplace.
At Colorado Christian University, you can combine your passion for music with your education by earning a Bachelor of Arts in Music. This music degree is perhaps the most versatile of all music degrees, preparing you for a broad range of musical and non-musical careers.
The Bachelor of Arts in Music with an emphasis in Media and Marketing will provide you with a unique skill set that is designed to give you a competitive understanding of the music marketing industry. Offered through the School of Music, the degree offers knowledge and experience in the areas of business, media, and music — equipping you with a well-rounded understanding of crucial aspects of the commercial musical industry.
The program focuses on the tools you will need to get your music into the marketplace, blending passion for music with industry expertise, in order to become a faith-driven leader in the field.
Music Media and Marketing at CCU
Colorado Christian University is one of the few Christian universities that offers its students a degree in Music Media and Marketing. Educating you in the fundamentals of music within a Christian atmosphere is the focus of the program at CCU, with the goal of students being well-prepared for a future career they are passionate about. Music is a form of praise and CCU encourages you to worship Christ through both music and your life, so others may see Christ glorified.
Auditioning for the School of Music
Prospective students who are planning to major or minor in music or theatre are required to audition for participation in most ensembles and for consideration for School of Music scholarships.
Research Opportunities in Music
All students majoring in music complete two significant research/performance projects. These include the Junior/Senior recitals and Senior Thesis. The recitals and performance projects require the assembly of creative programs, including research leading to academically viable and artistically compelling performances and written program notes. Senior Thesis involves research guided by a faculty advisor in the School of Music and defended before a committee comprised of faculty members from within and outside the School of Music. Learn more about research opportunities in Music.
What can you do with a Music Media and Marketing Degree?
- Commercial Music Arts
- Marketing Specialist
- Events Manager
- Social Media Manager
- Artist Representative
Interesting Courses You Might Take
- Music Business
- Performance Proficiency
- Sight Singing and Ear Training
- Visual Culture and Graphic Design
Course Catalog
About the School of Music
The School of Music equips students with the necessary skills to become expressive artists and effective communicators from a Christian perspective through the discipline of music. Our students use music and theatre to impact culture for Christ, to honor Him, and to share His love on campus and around the world. Opportunities are open to students of all majors and include national and international tours for major ensembles and an on-campus recording studio.
Become a leader in both the world and the church as you learn to combine a progressive and distinctly Christian worldview with classical, jazz, contemporary, and world music. Academic programs range from Music Performance, Music Education, and Music Composition to Worship Arts, Theatre, and Dance. You'll get personal attention from exceptional, creative, and caring faculty who are themselves active performers and clinicians who desire to not only teach, but to also mentor students.
CCU’s School of Music is accredited by the National Association of Schools of Music (NASM). NASM establishes national standards for undergraduate degrees and other credentials for music and music-related disciplines, and provides assistance to institutions and individuals engaged in artistic, scholarly, educational, and other music-related endeavors.